<aside> 💡 This is a template for a UX Research plan, which can be used to start a UX research project. Always start your UXR project with a plan before diving into performing the research.
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<aside> 👉🏻 In this section you focus fully on the problem statement. First, write down the problem as you have received this from the PM/Users/Business. These can be written in the form of questions, preliminary research, or design challenges depending on the project. Next, you will connect your problem statement to the company's business goals, customer values, etc. This will help you when presenting the research plan to show that this project is valuable for the company and the users.
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[enter problem statement here]
<aside> 👉🏻 In these 2 sections, you will highlight the goals/objectives of the project, the hypothesis (if they exist), link them to the goals, and then create research questions to prove your hypotheses. Its always a good idea to talk to the product team & stakeholders to identify the project goals and any hypotheses they might have.
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[insert the goals as provided to you during the kickoff]
| Hypothesis | Goal | Research questions |
|---|---|---|
| Fill in your hypothesis here | Look at the goals for this plan and see which ones align with this hypothesis | What questions do you need answering to be able to prove this hypothesis? |