🍽️ Table of contents

📔 Explanation of the method

A customer satisfaction survey is a questionnaire designed to help businesses understand what their customers think about their products or services, their brand, and their customer support. Customer satisfaction surveys allow companies to improve products strategically, optimize user experience, and deliver exactly what the market demands.

Understanding of users on Micro and Macro level

A customer satisfaction survey gives insights into the experiences of an individual user (micro) as well as answers questions on a higher level (macro). Such as “where is the market going”, “How is our product fitting in” and “Where do we need to improve”.

🎩 Overview

<aside> 🥅 Goal: Measure customer satisfaction and loyalty with the goal of finding areas in the product that require attention and can influence the product roadmap.

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<aside> ✔️ Survey Metric: To achieve the goal you can perform a customer satisfaction survey (CSAT) in which you will measure the satisfaction of [ specific parts of the product ] on a 1-5 scale.

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🛠️ The setup

Tools

<aside> 🔨 what tool will you be using for the surveying?

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A surveying tool (Google forms, mouseflow survey or any other integrated tool in your product)

Users

Decide which users to target for your customer satisfaction survey.